I am reba joy – a hybrid visual designer and UX strategist with 14+ years of experience across brand, product, and digital design. My work centers on turning real human insight into elegant, high-impact design – whether that’s a new visual identity or a user flow that finally makes sense.
In my humble opinion – Design is everything.
Regardless of what’s being created, having a foundational understanding of how to communicate, how to create a bridge between what you are offering and how people need to perceive it are key.
Whether I’m shaping a brand, building a user flow, or guiding someone toward transformation, I see design as the bridge between your offer and the world that awaits it.
I specialize in helping mission-driven teams uncover what their clients actually need, and then building intuitive, research-backed designs and prototypes in Figma that solve for it.
I thrive in collaborative environments, whether I’m shaping a brand’s visual identity, untangling a complex user flow, or co-creating with product and engineering to bring ideas to life. I’m most at home in spaces where storytelling, strategy, creativity and a sense of team are valued as tools for transformation.
By day I’m a UX Designer at Litify, where I am the sole designer for a legal tech product that simplifies the document workflows law firms rely on daily. My sweet spot is client connection: I listen for friction, translate that into clear design direction, and build the kind of visual systems that make real work easier.
By night I co-own Scout – a remote design studio built to feel like an extension of your team. We partner with nonprofits, startups, and cause-driven organizations to bring clarity, strategy, and beautiful design to the table, wherever you are in the world.
Dive into my experiential resume – my take on how a resume should be
Thoughtfully crafted visual design solutions, for every type of design need, from non-profits, to advertising campaigns and UX/Product design. All co-created with brilliant collaborators across roles and industries.
latest role
Litify – Document Management
Role: UX Designer
Core Product: Docrio Document Management, Docrio Email & Calendar
Litify is a Salesforce-based legal operations platform that helps law firms and legal teams streamline workflows, manage cases, and run their business more efficiently – all in one customizable system.
As the product designer – I solve problems and design features rooted in client needs.